Massey Centre is a children’s mental health centre for pregnant and parenting adolescents. Their annual fundraising events help them change the lives of the young women who need their services. For Cook For New Lives Gala, celebrity chefs were invited to judge the creations of aspiring chefs at George Brown College Culinary Arts School. Proceeds from the evening – which included a silent auction – benefited Masey Centre. We designed the event using “bistro-style” chalk boards as a theme, which was implemented through print collateral, social media and digital marketing.
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