Media Planning & Management
Traditional advertising such as television, radio, magazines, newspapers, billboards, and transit advertising remain as crucial components of mass market advertising campaigns. Using these advertising mediums requires a well thought-out media planning strategy, knowledge of each media channel and established relationships with media sales contacts.
Planning an effective campaign requires multiple considerations, from understanding the reach and cost efficiency of each outlet, to creative services to develop captivating scripts for broadcast outlets. Your media advertising strategy is just one of a number of components in an integrated marketing campaign. Check out our work.