One of SickKids’ longstanding annual events, Scrubs in the City required a theme and visual design. Creating an immersive theme is an important consideration when maximizing a fresh experience for the repeat event patrons that attend each year. Ramp designed a theme for the event “Soiree Unders the Stars”— a white party inspired by a glamourous connection to the outdoors. Designs incorporated original photography, led by and art directed by Ramp. Our comprehensive development included a sponsorship proposal, invitation, posters, promotional graphics, a mobile friendly website, on site signage and more.
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