Asking customers for feedback, and providing an easy way for them to respond, empowers them and can improve your customer relationship.
Print your homepage (or your brochure or your advertisement or anything else that has a lot of words on it). Now get out a highlighter and get to work. Highlight every acronym or industry/company specific word. How did you do? Your communications should speak effectively to somebody who knows nothing about your industry, business or […]
When planning your website navigation, consider the visitor’s point of entry. While a large number of visitors may land on your homepage, those who find you through a search engine or by clicking through a link have the potential to be dropped deep inside. Make sure they can quickly orient themselves to your navigation approach […]
Jot down the top three reasons your customer or prospect visits your website. Now check your homepage. Can they easily find what they are looking for? Does your homepage speak in their language? Is the aesthetic pleasing and welcoming to your visitors? Can they understand how you will fit into their world? If your homepage […]